U.S clothing company, H & M ignited social media with a new campaign in which a black child was seen wearing a sweatshirt with an inscription “Coolest Monkey in The Jungle”.
New York Times columnist Charles M. Blow was the one who first noted the implications of the inscription, and immediately criticized the clothing brand.
It should be remembered that the word “ape” is a term that racist use to insult and attack black people.
After Blow’s tweet, the web community immediately thrashed the campaign:
There was one who pointed out that in the same campaign, a white boy poses with a sweatshirt of the same line, but with an inscription that says “Expert in survival”.