Nigeria’s fastest growing stout brand, Legend Extra Stout has been announced as sponsors of the 2018 edition of widely acclaimed TV reality show Big Brother Naija, which starts airing on the 28th of January. Legend was also a sponsor of the 2017 ‘See Gobe’ edition of the hit show.
Tagged ‘Double Wahala’, this season of Big Brother Naija will feature 20 housemates from diverse backgrounds living together in the same house for 12 weeks. The housemates will compete for the grand prize of a mouth-watering 45 million Naira and a brand new SUV.
Legend Extra Stout is the sole sponsor of Saturday night parties in the Big Brother Naija house, a segment which remains wildly popular with both viewers and housemates, and features some of the best DJs in Africa. With the brand’s continued involvement with BBNaija, Legend further strengthens its connection with loyal customers, while winning the hearts of the urban youth population in Nigeria and beyond.
Speaking on the sponsorship deal, Brand Manager, Stout, Nigeria Breweries Plc., Oluseun Lawal said:
“For the Legend Extra Stout brand, last year’s Big Brother Naija ‘See Gobe’ was quite rewarding. It was a delightful experience for both viewers at home and all the housemates. This year 2018, we are eagerly looking forward to an even more exciting season for our customers with our sponsorship of the ‘Double Wahala’ edition.