There is no greater fury than a group of teenagers complaining about the redesign of an app . And it looks like that was exactly what happened in the last Snapchat update, causing more than a million users to sign a petition in protest of the changes. But somehow, CEO Evan Spiegel is considering this scolding as a sign of success.
During Goldman Sach’s technology conference on Thursday, Spiegel said the company is “excited about what it has seen so far” in response to how the community has responded to change. He went said:
“Even some of the complaints seem to reinforce our philosophy. For example, one of the complaints we received was that, anyway, ‘I used to feel like this celebrity was my friend and now they’re not my friend anymore.’ Exactly. They’re not your friend.
“For us, some of the frustrations we’re seeing actually validate these changes. And it will take time for people to adjust. But for me, having used the update for a few months, I feel that I am more connected and invested in the service than before. ”
Although it is true that there is a period between users cursing a lot of app changes and learning to accept them, resentment with the latest Snapchat update seems to have surpassed normal levels of discontent.
By the close of this text, more than 1.1 million people voted in the petition asking Snapchat to return to what it used to be before the new 2018 update.
Judging by Spiegel’s comments, a return to the old design will not happen. But instead of mocking users, the CEO should consider some of their complains. It can help get the company out of the hole.