Apple has come under fire for creating phones which are too large to fit in the average woman’s hand.
The tech giant recently announced the launch of the iPhone XS Max, its largest and most expensive model yet, which boasts a 6.5” screen size, an inch larger than the iPhone 8 Plus, which came out last year.
However, campaigners have argued that the company’s latest product – and several of its predecessors – ignore the needs of its female consumers, whose hands are on average an inch shorter in width than the average male.
Apple also revealed that they will be discontinuing the smaller iPhone SE, its cheapest model which had a 4” screen.
Feminist activist Caroline Criado-Perez, who led the campaign to put a statue of Millicent Fawcett in Parliament Square, argued that the majority of Apple’s phones do not accommodate women’s smaller hands.
“Apple has once again failed to update the only phone it makes that fits the average woman’s hand size,” she wrote on Twitter.
“Weak applause all round from my arthritic hands. Anyway I guess I’d better upgrade now before they DISCONTINUE the only phone that fits the average woman’s hand size.
“What the hell is wrong with you, Apple? Women. Buy. Smartphones. In fact, more women buy iPhones than men. DESIGN FOR OUR BODIES.”
Others have weighed in on the debate on social media, with Women’s Equality Party leader Sophie Walker tweeting: “To the boys at Apple, we know you are all obsessed with size. But performance matters too.