Running a small business is tough, and marketing can be a particular challenge You need to tell the public about your business and what it has to offer, but you are not exactly flush with extra cash. So how do you get the word out without going broke, and how do you generate publicity and build buzz without breaking the bank.
Advertising can be expensive, especially for the cash-strapped small business owner, but there are always less costly alternatives.
Here are 10 free, or almost free ways to get publicity for your small business
Participate in a Local Charity Event
Raising money for charity is a great way to give back to the community, but your charitable endeavours can also generate positive publicity for your small business.
Pitch a Human Interest Story
Does your small business have a fascinating history? Did you overcome enormous odds to get your business off the ground? If so, the local news media may be interested. Human interest stories are a staple of local news reports and those segments often focus on small business owners
Generate Free Publicly Through Social Media
You do not need an expensive business account or costly ads to get the word out. Free social media channels are great for building buzz and generating positive publicity.
Hand Out Promotional Items
From pens to water bottles, promotional items are publicity gold. Instead of handing out business cards, which are easy to lose, hand out pens or other items with your logo, phone number and website address.
Post Instructional Videos Online
You are an expert in your field of endeavor, so show off your expertise with instructional videos. YouTube and other channels make it easy for small business owners to share their knowledge and expertize, and get free publicity in the process.
Start a Referral Program
Word-of-mouth advertising is vital to the growth of your business but it is not for sale. A referral program lets you harness your existing customers, so you can grow your customer base organically.
Write Your Own Press Releases
Newsrooms love press releases, especially if they are well written and informative. Learning to write your own winning press releases can give you an endless supply of free publicity.
From businessperson of the year to special awards for female entrepreneurs there are plenty of ways to be recognized for you success. Research local and regional awards, and then apply for as many as you can. The recognition will not only make you feel good, but it will also boost the visibility of your business.
Give an Interview
Free publicity is all about exposure, so look for interview opportunities both online and off. The more you get your name out there, the better it can be for your small business
Introduce Your Team
Building a great team can be tough, so celebrate your accomplishment and get some free publicity in the process introduce each new member of your team, complete with bio and information on charitable endeavors.
Getting publicity for your small business can be a challenge, but it does not have to be expensive. With a few creative ideas and some hard work, you can generate buzz for your small business and still have money left over to keep the lights on and pay your employees.