If you’re looking to expand your business with online marketing the right agency can make a big difference. Most businesses don’t have the time or the expertise to handle marketing tasks such as SEO, social media marketing, and other strategies on their own. Yet there are so many companies that advertise online marketing services. How do you pick the right one? Here are some pointers to help you choose the right agency to help you grow your business with online marketing.
IDENTIFY THE FUNDAMENTALS: YOUR GOALS AND BUDGET
Before you choose a digital marketing agency, it’s good to identify some of your most important goals. Every business, of course, wants to make more money and attract more customers. When defining your digital marketing goals, however, try to get more specific. You might have one or more of these goals:
Get more leads from your website:
You could do this with a newsletter or email list. An agency can help you build a sales funnel to get more leads and customers.
Selling physical products:
If you sell any type of product online, a professional e-commerce site with lots of product listings can help you grow your business.
Build website traffic and establish yourself as an expert in your industry by posting authoritative content on your blog.
If you have a local business such as a restaurant, medical office, or saloon, you could benefit by improving your local SEO so customers in your area can find you.
Social media marketing:
Getting more followers and engagement on sites such as Facebook, Twitter, and lnstagram is another way to build your business. Some agencies are more experienced with social media than others.
These are some goals that an online marketing company can help you with. It’s also good to have some idea of your budget. This way, when you look at different agencies you’ll have a better idea if they’re a good match for your needs.
EXPERIENCE AND STRENGTHS
Before working with any type of professional or company, It makes sense to look into their experience, reputation, and track record. Once you have an idea of what you’re looking for, you can research agencies and see if their experience is a good fit for your business. There are certain questions that are worth asking before you sign up with them. Sometimes you can find the answers by browsing company websites. In other cases, you may have to ask someone from the company directly.
How long have they been in business?
What’s the background of the founder or founders?
Do they have experience working with your type of business?
Do they typically work with business of your size?
Do they specialize in a certain type of marketing or is their approach multifaceted? Some companies work mainly with paid advertising while others are more SEO-oriented.
Can you find testimonials or reviews for the agency? Can they provide examples of their work or refer you to prior clients?
Is their overall style consistent with your business? You can get a sense of this by looking at the company’s website or other marketing material or by talking to someone from the company.
DO THEY WORK WITH YOU AS AN INDIVIDUAL?
This is an important consideration when looking at online marketing agencies. Since every business is different, it’s not a good sign if the company has a one size fits all approach to marketing. How can you determine this? If their website advertises marketing packages with a list of services and prices, this is a clue that they don’t have a customized approach to digital marketing.
More sophisticated and reputable agencies understand that different strategies work best for different types of businesses and industries. They also take the time to get to know you and your business before trying to sign you on as a client.
Such agencies are more likely to offer services such as a free consultation on rather than trying to get you to click on a “buy” button when you first visit their website.
CHOOSE THE RIGHT AGENCY FOR YOUR NEEDS
The right online marketing agency can help you achieve your goals it’s important to do your research and choose a company that’s a good fit for your business. It’s worthwhile to invest a little time in looking into and interviewing several companies before you make your decision.