Africa’s Largest Streaming Service Boomplay Partners Universal Music to Widen its Musical Content

Africa’s biggest streaming app, Boomplay has signed a licensing agreement with international brand, Universal Music Group (UMG).

According to a tweet from tech observer Skyscraper, the deal gives Boomplay an exclusive access to UMG music catalog across major African markets.

UMG, as one of the largest music record label in the world has right to songs owned by notable music stars like Maroon 5, Eminem, Lil Wayne, Rihanna, Kanye West, Justin Bieber, Jay Z amongst others.

UMG have also signed some notable African artistes like Tekno, Mafikizolo, Mr Eazi and Burna Boy.

With such an agreement with UMG, Boomplay is set to increase its music catalog to mostly international musicians and that makes UMG the first label to license its service to Africa’s streaming app.

Boomplay which began its operations in 2015 is owned by two Chinese companies, Transsion Holdings and NetEase, Inc.