If you thought that Millennials’ dependence on technology was ridiculous, then what are you going to think of the technological dependence of Gene Z (Generation Z) that has already surpassed Millennials (people born since 1980). The results of a study carried out recently by The Center for Generational Kinetics, reveal this and other very interesting data.
The report released on the annual study on the State of Gen Z 2018 ( STATE OF GEN Z 2018 ) reveals new data never before seen in this generation of young people as consumers, employees and trendsetters.
According to the study the Gen Z (people born since 1996) “depends on their smartphone for everything and sees it as an extension of themselves. They even feel anxiety without their phone.”
Some of the data revealed by this study are the following:
More than half of Gen Z uses their smartphone five hours or more per day and 26% uses it 10 hours or more per day!
65% of Gen Z uses their smartphones after midnight a few times a week.
31% of Gen Z feels uncomfortable if they are without their phones for 30 minutes or less.
More than 50% of Gen Z reads at least 3 reviews or ratings before making a first purchase.
Over 50% of Gen Z reads at least three ratings or reviews before making a first time purchase.
Denise Villa, PhD, CEO of The Center for Generational Kinetics revealed that Generation Z feels a wave of stress without their phone or when someone touches their phone without permission.
This is an addiction to technology like we have never seen before and shows no signs of slowing down.
As for Jason Dorsey, an expert on Gen Z, he also explained the following: “Gen Z is truly immersed in an all digital world and many people spend more than 10 hours on their phones per day. When you think about the typical time commitments of the school’s Z generation, sleep, fun and possibly even work, this is a considerable time spent interacting with a small screen, but that does not disconcert the Gen Z.”
The survey was carried out with 1,000 members of the Gen Z, defined by The Center as those born in 1996 and after, in addition to 1,032 Millennials. The study has a margin of error of plus or minus 3.1, with a confidence interval of 95%.
The full study can be downloaded from The Center for Generational Kinetics page.