25 year old Bankole Cardoso was inspired by the efficient taxi services in the UK, and US where he studied, and was determined to bring such efficiency into Nigeria.
He moved back to Nigeria and started Easy Taxi Nigeria in 2013, a free smartphone taxi app service. The business is aiming to change the overall perception of taxis as being unsafe and unreliable modes of transport. Easy Taxi is actually a global company, and the app was launched in Brazil in 2012 by German incubator, Rocket Internet.
Since Bankole’s launch in Nigeria, the app has also been launched, independently, in Egypt and Ghana.
Here is how it works: The actual app service is free, and Bankole, for example, says that Easy Taxi Nigeria uses existing infrastructure (such as the taxis already operating in the city). Certified taxi drivers are recruited, trained in using smartphones and maps, and Easy Taxi links them with customers in their vicinity.
The service charges drivers a 10 percent fee of every transaction they make from a customer they found through Easy Taxi. Is this something of interest to you to start in another country? Do so before others will!