No matter how engaging and useful your website is it will hardly reach its full potential without the right domain name. Your domain name is the first thing that visitors to your website will notice, and making a positive first impression is important. Here are four helpful tips for choosing the right domain name for your website.
1) Pick the Right Extension
Some commonly used domain extensions include .com, .net an .org, although there’s a constantly expanding network of extensions available. Regardless of all the choices you have when it comes to domain extensions, there’s only one option that you should choose, and that is .com. Domains that use the .com extension are much more professional and easier to recall than the alternatives. Using an extension such as .net or .org, if the .com for your desired domain is already taken, is not encouraged, as doing so can lead to confusion for your visitors and even potential legal complications down the road.
2) Keep It Short
Long domain names are rarely effective, so try to keep your domain name as short as possible. A short domain will help your website visitors remember it the first time they see It. From a branding perspective, this will only help to bolster your name recognition, not to mention make your URL much easier for your visitors to remember and recognize.
3) Keep Search Engines In Mind
Optimizing your website in order to rank highly in search engines should be at the front of your mind as a website owner. You domain name offers a unique opportunity when it comes to improving your search engine optimization results, as search engines closely evaluate the words and phrases used in a domain name as they decide where to place a website in their search results. For example, If you’re starting a website for your car dealership in Austin, include the words “Austin” and “cars” in your domain name.
4) No Numbers or Hyphens
While it can be tempting to include numbers or hyphens in a domain name, especially while trying to purchase a domain in a highly competitive market in which many of the best domains are already taken, it’s never a good idea to do so. These unnecessary elements will only make your domain appear unprofessional and make it difficult to remember. The last thing you want is something as small as a hyphen or number keeping people from finding you online.
Although it may take some time to find the perfect domain name for your website, it’s a process that you should place a great deal of importance on. As long as a domain name will prove useful in your SEO efforts, doesn’t contain any strange numbers or symbols, is easy to remember, and uses the perfect extension, you’ll be setting your website up for success.