If you have been working online for a while, there is a good chance you already know enough to start a digital agency. Most clients are looking for help ranking in search engines, growing a social media following, and providing a good user experience. All of these skill can be learned quickly, with practice helping to hone your abilities in order to truly be effective, though, you will inevitably need some tools to help you. There are huge numbers of marketing tools that can offer an effective services, but you really only need a handful of products to do the job well. So what tools should you be considering?
Content marketing is one of the most effective strategies to use today. BuzzSumo is a tool that simplifies the process, analyzing content from a range of sources. You may want to know the popular articles or videos within a particular niche, using social media metrics to judge how widely they were shared. BuzzSumo can find the content you were searching for, allowing you to develop similar content that resonate with the target audience. You can conduct similar searches for influencers, infographics, and much more.
Social media is integral to a digital marketing agency. Hootsuite is a social media management tool that lets you control most of the popular platforms from a single dashboard. The tool lets you schedule posts in advance, so you can publish at the right times for each audience. You can follow topics, enabling you to become active when a relevant subject gains some interest. You can also get advanced analytics, helping you to shape future content and satisfy your client.
Ahrefs provides a host of tools, with SEO at its core. You can conduct keyword research, analyze the competitiveness of your target keywords, and then track rankings overtime. In order to rank a site, backlinks will be a key factor.
Ahrefs can uncover potential backlinking opportunities and analyze the authority of the target page and domain. Trying to perform SEO without any assistance will be incredibly difficult, so a tool like Ahrefs is a must.
Digital agencies typically work with local businesses focusing on location-based marketing. Bright Local is a service based around local marketing, allowing sites to gain visibility in their local area. The tool can be used to syndicate business information to a huge range of niche directories and map facilities. it can then track these citations to ensure data is up-to-date and consistent. You can also use the tool to run audits and create reports for your clients.
As your client list starts to grow, project management becomes a vital part of your operations. It is easy to lose track of your work, particularly if multiple employees are working on a project. Trello lets you control task management, using a visual layout to show what is being worked on.