Search Engine Optimization strategies continue to evolve, with the smartest businesses able to adapt and thrive in this continually moving environment. If a business wants to grow they need to be in tune with the strategies that will bring results in the near future. Now that 2018 is over, it’s time to uncover the trends of SEO in 2019 to help companies plan their digital strategies.
1. Beginning of mobile indexing
According to statistics, in 2018, 52.2% of the worldwide online traffic was generated by mobile phones. In March of last year, Google began crawling on mobile devices and started ranking websites based on the smartphone user experience. If an online sales channel has mobile and desktop versions, the smartphone will be indexed. A website that is not compatible with mobile devices loses traffic and strength in this scenario.
One of the first steps is to use Google’s mobile testing platform and check if your page is mobile-friendly or not – if your site is not in the parameters, the platform will tell you what steps you can take.
2. Voice search
More and more people have used smart devices like Alexa and Siri. What smelled like science fiction is now reality, with computers that understand human speech. In 2019, SEO for voice search will gain weight. The forecast is that 20% of queries on Android devices and the Google mobile app will be done by voice. Therefore, a company needs to employ SEO for voice search if it wants to succeed in a promising resource.
If you already use SEO best practices, your website should be in the tricks. Still, you need to keep in mind some important points.
Voice searches have long tail keywords and use more conversational expressions than searches typed in a search field. They are also more likely to use questions. For example: in a voice search, people can say “Who is the richest woman in the world?” Rather than writing “Richest woman in the world”.
You can use a tool called Audience Response to learn how people craft questions based on your keyword. It’s important to know what your audience is saying about about your products and services.
Another question: long tail keywords are cheaper and have better clickthrough rates than short keywords. Use free or paid keyword research tools to get an idea of popular terms and get qualified traffic. To help increase high quality access, you can create a FAQ page and dedicate blog posts to address reader doubts.
3. Page speed
Google wants to offer the best experience for the user. Therefore, since last July the response time of a page has become a classification factor for mobile devices. Use the page speed report to make improvements.
Accelerated Mobile Pages (AMPs) offer the best user experience, loading 30 times faster. Google, Twitter and other brands have launched this open source project to make mobile pages super fast.
At the same time, the intention of a query still holds great weight to the site. This way, a slower platform may be well-ranked if its content is relevant and serves a query well.
4. Relevance of content
Most relevant content URLs often reach the top positions in Google results. If they do not meet the expectations of the user, they will hardly get there. Google evaluates this relevance in real time.
The secret is not in the size of the content, but in the quality and depth of the approach. Enveloping and detailed texts are likely to continue to dominate in 2019.
5. Blockchain and AI
Blockchain is the watchword this year. Although the technology is most famous in the field of cryptomoeda, it has been useful in many other industries: in supply chain tracking and medical testing, in addition to cybersecurity and transformation of the marketing automation space.
Blockchain fundamentally changes the way data is tracked because its technology uses a transparent and secure record, with transactions that can not be changed. This change gives people greater control over their information and gives businesses new ways to use the data. Webmasters explore ways to integrate blockchain into websites and potentially profit from it. The technology can also be used to validate incoming links.
It is unclear what will be the exact effect of the blockchain on SEO. However, with the experiments that have already been taking place, we will probably see some of the results as late as 2019.
A potential use of blockchain in SEO is to apply technology to ensure high quality traffic and boost search placement. As Jonathan Brown mentions in an article, marketers could create ad campaigns to direct access back to their landing pages but with the ability to ensure the authenticity of SEO traffic. If the blockchain were integrated with the ranking algorithm, it could handle hackers more efficiently.
Companies also look for ways to employ artificial intelligence (AI). The use of technology by Google can bring interesting changes. AI is the foundation of everything the company does. They implement machine learning in Gmail, gathering news, creating robotic voices with human sonority and other things.
As the importance of mobile search grows, voice searches will become more popular. In 2019, we will be more concerned about the security and protection of user data. Experience is more important than ever and we must continue to create relevant content to meet the public’s intentions.
Artificial intelligence and blockchain are other factors to consider in 2019, and it will be interesting to see the impact they could have on SEO. By 2020, maybe we’ll look back at the end of the year and be amazed at the pace of change.