If you want to get free, quality traffic, the best way to get it is with a decent search engine ranking. Did you know though, that you might be unintentionally sabotaging your website’s ranking without realizing it? It’s time to take inventory of your website to make sure you’re not committing any of these common SEO mistakes.
1. Targeting the Wrong Keywords
Too many website owners target the wrong keywords in their site’s copy. Either they’re focusing on competitive generic terms that are hard to rank for, or just writing things up randomly without any real keyword focus at all. The key to good SEO is targeted, tightly focused keywords that are related very closely to your website’s niche. These types of terms will usually be easier to rank for, and will also get you the right type of qualified traffic that’s interested in what you have to offer.
2. Not Enough Backlinks
Backlinks tell a search engine how popular your website is. If your website doesn’t have enough backlinks or none at all, it isn‘t going to look very popular in the eyes of the search engines. Work on building even just a few quality backlinks to your website every month. You can buy them from an SEO service provider, or get them for free yourself by requesting an exchange with other relevant websites
3 Poor Design
Believe it or not, the search engines do notice the design of your website. If your website is not mobile friendly, this can cost you a lot of traffic, since it won’t show in search results for most mobile devices. Also, if your website is not easy to navigate, you can lose some search engine points from that too. Be sure to test and address these concerns, seeing how your website performs across different types of devices, including desktops, laptops, tablets, and phones.
4. Too Little Text
Search engines love lots of text because it tells them exactly what your website is all about. If your website has very little text and is comprised of mostly video or images this can really hurt your search engine rankings: engines can’t read text from videos or images. Load those pages up with lots of relevant text, keeping videos and images to a minimum.
5 No Alt Tags
As stated above, search engines can’t read text from videos or images of course, an attractive looking website does need some videos and images mixed in with the text. You can tell the search engines what those videos and images are about by using ‘alt tags’, and yet so many webmasters don’t use them if you’re not taking advantage of ‘alt tags’, add them to all of your videos and images. It can really help your SEO efforts.
One of the best ways to get quality, free traffic to your website is from a good search engine ranking. Many website owners though are hurting their website’s ranking, likely without realizing it. Could you be one of them? The above are five common SEO blunders you should avoid.