A logo is not only a symbol of identification, but also a unique combination of business and art which is extremely difficult to achieve. Knowing the new trends of logo design is essential to choosing a fresh and relevant style for any brand. And there is no better time to renew and get to know the latest logo design trends than the beginning of a new year.
Logo design: 2019 trends:
1. Responsive and contextual logos
We are living an era in which the logo designer not only have to create aesthetically pleasing designs, but they must also have a deep understanding of the different contexts in which those designs can be applied. Posters, business cards, signs, installations, advertisements and packagings are just some examples of places where a logo may appear. In 2019, if you want to create a good logo you must be aware of the surrounding context and allow the design to adapt to it.
2. Architectural inspiration
Although this style has been seen for several years, it is re-emerging in popularity in an intelligent and innovative way. The physical space has always been important to create a brand identity. As we move into an increasingly digital world, designers find ways not only to capture the appearance of architectural landscape, but also to incorporate the concepts behind the physical manifestation of the brand through its visual interpretation.
3. Humour and fun (Creating energy and environment)
Fun designs provide a rare combination of entertainment, creativity and effective messaging. While it has always been a staple in the design of logos, the current state of economic uncertainty could inspire people to counter negativity with more fun designs than ever before. The creativity is presented in the form of bright colours, good vibes and beautiful characters.
4. Visual Metaphors
Visual Metaphors is a type of design that is based on several recognizable images elegantly combined. These styles are not new in logo designs but the growing scope of curiosity and creative exploration in the design world has recently made them a focal point of deep creative exploration. This year we will see more reflective and intelligent concepts that give a deeper sense to the logo.
5. Experimental techniques in typography
Typography has always been subject to experimentation, from the development of new typographical fonts to the modification of pre-existing typefaces using illustrative or photographic techniques. This year we should see continuous experimentation in typography , with innovative concepts and new realizations of how pre-existing technology can be applied to this design.
6. Adding grids to logos
Grids have played a big role in graphic design since Josef Müller-Brockmann laid out the foundations of the theory on the subject in 1981. Grids have the power to portray logic, theory, control and perfection. In a sense, it’s a trend that never ends, it just comes and goes in waves. Based on the designs we have seen lately, we can expect this trend to increase during this year.
7. Adding layers, patterns and colours
Overlays and masks are sophisticated techniques that involve the use of patterns to reveal additional content within the forms. It can often go unnoticed, but it has plenty of room for experimentation in both abstract and conceptual approaches.
8. Simple typography combined with icons
There will always be a place for the classics. Lately, we have seen a resurgence of simple and well-crafted fonts combined with icons. Designers are perfecting their skills with classic typefaces, which means paying attention to the basic parameters of typography for a logo: choice of typeface, kerning and spacing between the letters.
9. Basic geometric shapes
Typography is not the only aspect of logo design that has been simplified. The forms of the logos are now based on geometry with an attitude of “less is more” . Some advantages of this style are the versatility of the brand, the ease of reading and the instantaneous impact.