Having an SEO strategy is very important for the visibility of an online business. But carrying it out properly is complex and requires patience and a lot of time. In fact, hiring an SEO consultant is like making a future investment. The results are not immediate, but they will have a big impact on web traffic and the sales of your online business in the long term.
The options you have in this regard are:
- Do nothing.
- Conduct an SEO strategy yourself.
- Outsource the task by hiring an SEO consultant.
If you are an ambitious entrepreneur and you want your business to grow, you have already reduced the list to the last two options.
Conducting an SEO strategy yourself can be a good option if you have some knowledge about it. But if you want to get the best results and make sure that your strategy is executed in the right way, our recommendation is that you hire an SEO consultant.
Before making a decision on this topic, there are some important issues you should consider.
3 things to consider before hiring an SEO consultant
1. The price
A complete SEO strategy can cost about 300,000 Naira ($500). But if you do not have as much budget, you can hire smaller tasks, such as keyword analysis, report and analysis of load times and technical optimization.
On the other hand, what would it cost you to do an SEO strategy for yourself? That is, do you want hours and people from your team to take on tasks related to SEO? Would they need a big learning curve?
If you have a small team of experts in online marketing, this option may be more feasible especially if you only need small points to improve the SEO of your website. However, you should consider how expensive it will be in the long term. SEO requires some maintenance, a constant content creation, and patience to check the results. Can you afford to spend so much time?
2. Brand identity
Can outsourcing SEO strategy affect brand identity?
A person who is not familiar with your business and your brand objectives will be responsible for your keyword strategy and search for SEO friendly content that positions you at the top.
When outsourcing SEO, you have to be absolutely sure that the person or service you are hiring is fully informed about the mission and vision of your business. Often this requires several hours of video calls, meetings and emails.
When you ask yourself: “should I outsource my web positioning?” You should also consider the time it will take an SEO consultant to know your business as well as you.
3. The strategic impact and your needs
How can SEO affect your Online Marketing strategy and goals?
When deciding if you should outsource SEO, you should consider what part of your sales strategy is based on web positioning. In other words:
- Are you going to have to start from scratch?
- Have you started an SEO strategy and have you seen enough results to invest more money?
- Have you had a great success with your SEO strategy, but you simply do not have enough manpower to expand it?
If you are new to SEO, there are a couple of things you should do before making a decision about whether or not you want to outsource it.